Some of the brands we’ve built websites for, in India and the US







Design Ekatrit
Sound familiar?
Most websites lose customers quietly.
Six problems we find on almost every site we audit, whatever the business. Keep scrolling to see the fix for each.
0 of 6 fixed
Visitors, but no enquiries
People look around and leave. No clear next step, long forms, leads lost in an inbox.
Built to convert
One clear next step per page, short forms, WhatsApp and call buttons, and every lead sent to you instantly.
Slow on phones
53% of mobile visits are abandoned when a page takes over 3 seconds.
Source: GoogleFast by default
Built and tested for mobile, with a speed target written into the contract.
Can’t update it
Every small change needs a developer, so the site goes out of date.
Edit it yourself
Change text, images, prices and pages from a simple editor.
Held hostage
Your domain, hosting or login sits with an old agency or freelancer.
You own everything
Domain, hosting, code and data in your name from day one. In writing.
Redesign kills Google traffic
Old pages disappear without redirects, and rankings fall overnight.
Rankings protected
Every old link mapped and redirected; we check rankings after launch.
Projects drag, costs grow
Six weeks becomes six months, and the quote keeps changing.
Fixed price, dated plan
Fixed scope and price, milestone payments, a weekly preview you can click.
Fix · fast on every phone
Buyers don’t wait. Neither should your site.
Same page, two builds. Watch what a visitor sees, second by second.
Illustration based on Google’s finding that 53% of mobile visits are abandoned after 3 seconds.
Typical siteWaiting for the server…
Built by LucidWaiting for the server…
Fix · edit it yourself
Change your site. No developer needed.
Type in a simple dashboard and hit publish. New offer, new price, new page: live in a minute, not a week.
Fix · every enquiry caught
A lead in your phone before they close the tab.
Every enquiry lands in your CRM or inbox in seconds, with a WhatsApp alert if you want one. The visitor gets an instant reply, and you see which channel sent them.
Illustrative enquiry and numbers.
Tell us what you need
For online stores · Shopify
More features. Fewer monthly bills.
Most stores rent a stack of apps and still can’t fix returns or wrong sizes. We build what you need into your store, including systems that are hard to find as a ready-made service.
- 01Features without app fees
Reviews, video, bundles, size charts and swatches built into your store. Pay once, not every month.
- ★ RARE02Fit finder
Shoppers pick the right size the first time, so fewer orders come back.
- ★ RARE03Returns into exchanges
Refunds become size swaps, and pickups book themselves.
- ★ RARE04Ranked by what customers keep
Products sorted by sales after returns, not just clicks. Updated every day.
- 05Stock-aware ad catalogue
Stop paying for ads on products you can’t deliver in most sizes.
- 06Delivery-date checker
Shoppers see when it arrives before they buy, so fewer drop off at checkout.
- ★ RARE07Real profit, every day
Profit after returns and ad spend, from data that stays in your own account.
- 08Move to Shopify safely
From WooCommerce or Wix without losing orders, customers or Google rankings.
Need something else? If Shopify allows it, we can build it. Some features run on a server we host on your Care plan, and a few need Shopify Plus. We tell you which before you start.
Our work
Live websites, real businesses.
A selection of brands we’ve built for, from online stores to exporters and service companies. Not a complete list. More examples on request.

ActivewearVisit ↗
Solar · USAVisit ↗
ExporterVisit ↗
FashionVisit ↗
PashminaVisit ↗
Travel · USAVisit ↗
SignageVisit ↗
Design EkatritCreative studioVisit ↗
Built for your business
Whatever you do, we’ve planned for it.
Pick your type of business. We choose Shopify or Next.js for what fits, not what we prefer.
What you get
Every Lucid project includes all of this.
Shopify or Next.js, the basics are never extras.
- Custom design
Made for your brand, not a template.
- Fast on phones
A speed target written into the contract.
- Your own editor
Change pages without calling us.
- Hosting and domain
Set up, secured and backed up, in your name.
- Found on Google
SEO basics, and old links redirected.
- Leads to your CRM or inbox
Every enquiry counted and sent to you.
- Analytics and funnels
See where visitors come from, where they drop off, and what turns them into enquiries or sales.
- Copy help and training
We help with the words; you get a recorded walkthrough.
- Support after launch
30 days of fixes and tweaks included.
The Lucid process
Five steps. Clear dates, clear payments.
The Lucid promise
The risks are ours, not yours.
Written into every contract.
Domain, hosting, code and data in your name from day one.
No surprise invoices. Anything new is quoted before we start it.
Never all upfront. Final payment only after you approve the live site.
A mobile speed target in the contract, measured before handover.
Every old link redirected when we replace your site.
A reply within 4 working hours, during and after the project.
Who we are
Meet the founders.
No account managers in between. You work directly with the people who plan and build your site.
Get a quote
Tell us what you need. Get a fixed quote.
Every business is different, so we don’t use price lists. Tell us about your project, book a call, and a founder walks you through one fixed price and timeline on the call.
Questions
Before you ask.
How much does a website cost?
It depends on what your business needs, so we don’t use price lists. Tell us about your project, book a call, and you get one fixed price with dates on the call, before any work starts. No hourly billing, no surprises. Request a quote
Shopify or Next.js: which is right for me?
If you sell products online, usually Shopify. For service businesses, catalogues, portals and startups, usually Next.js with an editor. We recommend after the audit, and we explain why.
Who owns the website?
You do. Domain, hosting, code, content and data are in your name from day one, and you get every login.
Will I lose my Google rankings if I redesign?
Not if it’s done right. We map every old page to a new one, set redirects, and check rankings after launch.
Do you write the content?
We help. We can write the copy, or give you a simple template per page so the project never waits on content.
How do payments work?
In milestones tied to visible progress. Never all upfront, and the final payment comes only after you approve the live site.
What does it cost to run after launch?
Hosting and your domain, usually a small monthly or yearly fee. An optional Care plan covers updates, security and improvements.
I already have an agency. Can you take over?
Yes. We start with an audit of what you have, then fix, rebuild or migrate, whichever costs you less.
Is my visitors’ data handled properly?
Forms include consent and a privacy policy, built with India’s data protection rules in mind.
Start here
See what your website is costing you.
A founder reviews your website for speed, clarity, enquiries and tracking, and sends you the fix for each. Free, in your inbox within 1 working day.
No website yet, or ready to talk?